Fabric comes first.
The name
Woo takes its name from wool — the fibre where our story began, and the one we still measure every other fabric against.
Where it began
Woo Collection began at home. We and our family all have very sensitive skin, and too many beautiful pieces proved impossible to wear. So we began choosing for ourselves — reading every label, feeling every fabric, and wearing each piece before trusting it.
How we choose
Every fabric is carefully selected and tested on sensitive skin. Each piece lists its exact composition and care, so you know precisely what will rest against your skin.
How we work
We do everything ourselves. We go straight to the mills and factories at the very top of the supply chain, with no wholesalers or distributors in between, and no boutique to keep. What you invest goes into the fabric and the making, nowhere else.
One of one
Each piece is chosen individually and offered once. When it finds its home, it will not return.
If it doesn’t feel right on sensitive skin, it isn’t Woo.
Woo Collection · Vancouver, BC